"The launch of Idea 4G LTE services will further expand Idea's Wireless Broadband network and propel the brand to an even higher growth trajectory, consolidating its market position," Idea Cellular Managing Director Himanshu Kapania said in a statement.
Major towns covered under 4G launch include Kochi, Hosur, Kadapa, Malapuram, Madurai, Mysore, Rajahmundry, Tiruchirappalli, Tirunelveli, Tiruppur, Vijayawada and Vishakhapatnam.
The service will be expanded to Belgaum, Calicut, Cuddalore, Chitradurga, Guntur, Kakinada, Kancheepuram and Trichur by December 31.
The company has plans to launch 4G mobile services in other key markets of Madhya Pradesh & Chhattisgarh, Maharashtra & Goa, Punjab, Haryana, North East and Orissa, in a phased manner by March 2016.
"By June 2016, Idea's 4G footprint will cover 750 cities across 10 telecom circles," the statement said. Idea has also partnered with Intex Technologies, Lava, Lenovo and Xolo to offer bundled 4G data plans on smartphones and and e-commerce retailer Snapdeal for special data bundling
offers on new 4G smartphones.
Idea plans to expand 4G services in all Southern India metros and large towns including Bangalore, Chennai, Hyderabad, Trivandrum, Mangalore and Coimbatore by March 2016.