The cellular company has launched these new 3G smartphones especially for the tech savvy students and professionals.

These devices will be sold through Idea's retail channel spread across its key 3G markets including Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh and Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West), and Punjab.

Chief Marketing Officer, Idea Cellular, Sashi Shankar said, "With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones."

Idea Ultra+ features a dual-SIM, packed, premium looking smartphone. It has a leather back finish.

It sports 1.3 GHz Quad core processor and 1GB RAM along with video streaming, browsing, social networking and downloading.