Los Angeles: Italian fashion designer Giorgio Armani says it is "honourable" when celebrities choose to wear designs from his "prestigious" label.

The 78-year-old launched his eponymous label in 1974.

"It's a business. Although nowadays wearing something by Armani is more prestigious, I think - because with so many other brands you know that it has been paid for”, a website quoted him as saying.

"So if you see someone wearing Armani, you know it is the choice of the celebrity. It is honourable," he added.


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