Asked if Bollywood numbers take precedence over individuals or independent albums, Raina said, “Individual artists are not recognized in India. We have abundant talent all over the country. Few of the individual artists are so good but are not recognized and I guess something really needs to be done.”

He said the corporate houses must look in terms of funding these singers.

“There are no means to market these individual artists, whereas Bollywood has a lot more when it comes to marketing and publicity. I guess corporates should really come forward to help these artists," he added.

Raina, who comes from a family of musicians in Punjab, says that knowing the background of a song which he is expected to sing is mandatory for him to give it his best shot.

"It is very important to know the story and the star cast of the film (for which the song is). It used to happen years back too and I guess that's one major reason that those songs are still remembered," he said.

“A singer can really contribute much more to the song if he or she knows the story and cast. It helps you express the song more beautifully," said Raina, who has tracks like ‘Saibo’ and ‘Iktara’ to his credit.

The singer won a Global Indian Music Academy award for the best duet with Rekha Bhardwaj for his song "Kabira" last month. As of now, he is working on few individual albums with his band ‘Band of Bandagi’.


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