New Delhi: India Bridal Fashion Week (IBFW), an exposition of Indian couture and bridal lines, will woo international patrons with its first ever international edition in 2014. It will be held in London, organiser Vijay Singh announced on Wednesday.

“We're going to London next year. I believe that any specific industry requires a new market. If you look at the Indian fashion industry, every designer is a name in outside countries as well. So why not (go international),” Singh, Managing Director of Fashion One International, said.

The event has so far been held in Mumbai. It will open in the capital for the first time on July 23. Scheduled to take place at The Grand hotel in South Delhi, the extravaganza will have a mix of bridal and couture collections by a range of the country's designers.