As a prelude to the campaign's formal launch by Modi on Gandhi Jayanti October 2, many Central government ministries, schools, and corporates have initiated unprecedented cleanliness drives.

To be kicked off from India Gate by Modi on October 2, the campaign aims to achieve a completely clean India by October 2, 2019, to mark the 150th birth anniversary of Father of the nation.

The mission intends to reach out to all sections of the society - through various mediums - to make their environs clean and inculcate a feeling of hygiene and cleanliness.

Human Resource Development Minister Smriti Irani, Culture MinisterShripad Yesso Naik and Law Minister Ravi Shankar Prasad themselves swept using a broom and launched the drive.

The Ministry of Information and Broadcasting (I&B) has initiated a Swachh Bharat Cleanliness Photo Contest, till October 15.The best pictures will also be given cash prizes worth Rs 10,000, Rs 7,000 and Rs 5,000 and certificates of appreciation.

The ministry has also initiated an animation and video contest on the theme of 'Swachh Bharat'.

The first prize in this competition is Rs 30,000."For the purpose of this contest, please make animation/short videos depicting the essence of Swachh Bharat," ministry advertising said.


Government making all out effort to make 'Clean India' mission a success
PM Modi to launch 'Clean India' campaign on October 2nd
Educational institutions intiate cleanliness drives
Campaign aims to achieve a completely clean India by October 2, 2019, to mark the 150th birth anniversary Mahatma Gandhi
Corporates made monetary commitments to build toilets in schools

The Delhi Development Authority (DDA) has also urged Indians to pledge to keep the national capital green area clean.

"We have developed green cityscapes for you and now it's your turn to keep it clean and green," the DDA said in an advertisement. Joining the movement is superstar Amitabh Bachchan, who will be launching a nationwide campaign 'Banega Swachh India' on Sunday, as part of an initiative by a media house.


Read more: Big B Amitabh Bachchan made ambassador for the 'Swachh Bharat' campaign


Also, the Central Board of Secondary Education (CBSE) has announced an expression series on Mahatma Gandhi and sanitation October 2-15, where school students can submit posters, essays, role plays and even poems on specific topics.

The logo and slogan for the five-year mission which shows a pair of spectacles of the kind worn by Mahatma Gandhi with the words 'clean' and 'India', and the slogan "One step towards cleanliness", was launched here on Thursday.

Pledging support, corporates have also made monetary commitments to build toilets in schools.

The government has roped in various agencies like municipal bodies, religious and spiritual organisations and letters have been written to all Parliamentarians and Governors.

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