New Delhi, (JNP): Indian cricket team has decided to stay away from ambush marketing as it is again surfacing men in blues ahead of mega Cricket event ICC Cricket World Cup 2011.

As per experts, the ICC cannot stop any corporate from promoting its brand during the event and the council can only restrict the cricketers from indulging themselves in ambush marketing.

Even the managers of the cricketers endorsing the brands are of the view that ICC does not stop anyone from appearing in an ad if it does not breach ICC rules on ambush marketing.

"According to the ICC guidelines, a player can also endorse the brands of rival companies. The only thing they cannot do is to use the world cup logo and other things, or wear a team jersey while appearing in those ads," Rhiti Sports Founder Arun Pandey said. The firm manages endorsements of Dhoni.

It is as a concerned bunch of Indian players, including Sachin Tendulkar, spoke to the cricket board on the contentious International Cricket Council's (ICC) clause.

ICC CEO Haroon Lorgat had said that council is taking all necessary steps to protect the rights of its commercial partners and has deployed resources to keep a check on ambush marketing.

Big firms have charted plans to launch extensive campaigns featuring Indian cricketers, including MS Dhoni and Sachin Tendulkar, during the Cup.

Though the company did not comment on its latest plans, the action packed campaign is expected to grab people's eyeballs by lining-up a number of cricketers including none other than Sachin Tendulkar and Virender Sehwag.

According to experts, the plan of these rival companies to use cricketers may not violate ICC's ambush marketing norms.

Ambush marketing is a strategy wherein advertisers try to gain mileage out of an event without paying any sponsorship fee.

For instance, cricketers were used by Pepsi with its 'There''s nothing official about it' campaign during the Wills World Cup in 1996 held in India, Pakistan, Sri Lanka much to the ire of rival Coca Cola , which was the official sponsor.