Mumbai, Jan 29(Agencies): The Indian edition of ForbesLife was launched at Mumbai on Saturday.

The edition was introduced jointly by Forbes Inc Chairma Christopher Forbes and Network18 Founder and Editor Raghav Bahl, a statement said.

"The new publication does not conform to the stereotype of what a lifestyle magazine should be, starting with its shape and form. It is a lavishly-produced book, filled with the finest narratives and experiences, covering the world of culture, health, travel and living," it said.

"ForbesLife India is not your typical glossy magazine, there are so many of those in the market. ForbesLife India has totally leap-frogged the whole field and created something that challenges one intellectually and excites one about the world of opportunities to really lead a rich life and a good life," Forbes said.

"We started with Forbes India something that we understood very well and then having delivered what we believe was a plus product for the audience in that demographic. We now believe we are getting quite adventurous with ForbesLife India - a product which is different, intriguing and exciting," Bahl said.