"Indian fashion witnessed rapid growth with each passing era. In fact, there is a shift in fashion and trends nearly every six months. This has been a prominent aspect of the Indian fashion industry," Phadnis said in an interview.

"The awareness and purchasing power of the middle class have resulted in a sudden boom. Also, the influx of IT companies has brought a rapid change in work culture," he added.

According to a report by the Centre for Macro Consumer Research of the National Council for Applied Economic Research (NCAER), India will be home to 53.3 million middle-class households by 2015-16.

The annual spending power of Indian consumers is expected to be in excess of USD 1 trillion by 2021, a PricewaterhouseCoopers (PwC) report said. The designer also feels that the global scenario is yet another influence that has altered Indian fashion.

"International brands entering the Indian market and selling at economical prices are improving the growth of brand awareness in India in a big way," he added.

Another factor that worked in the fashion industry's favour is that it transformed itself with the changing times.

"Earlier, the fashion styles and trends were restrained by geography, culture, customs and nationalities," he said.

Citing the example of sari, he said that the nine-yard fabric has been a traditional Indian garment, but with the merger of global fashion, the style, theme and designing of saris had undergone a sea change.

"As a result, saris now have a global recognition and are donned by celebrities all over the world," he added.

Phadnis started his career as a choreographer before rising to fame as a fashion designer. His clothes have adorned the wardrobes of the biggest names in the glamour industry.

"Despite having no formal education in design, I managed to tailor a solid fashion career. Creativity is inborn and doesn't require any certification," he said.

"We stop progressing when we start limiting ourselves. Everyone has ups and downs and so did I, but my obstacles have helped me to grow and overcome them. It's difficult to achieve success, but not impossible," he added.

From the Indian glam world, the likes of Amitabh Bachchan, Salman Khan, Shah Rukh Khan, Aishwarya Rai, John Abraham, Katrina Kaif, Priyanka Chopra, Vidya Balan, and Akshay Kumar have endorsed his designs and made a style statement at various occasions.

Phadnis is one of those rare designers to have worked with some of the biggest names in the hallowed echelons of the fashion industry and Indian cinema.


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