The 50-year-old 'Chennai Express' star said, "When we talk about 'Make in India' we talk about the kind of stuff we do in the country. Somewhere, perhaps selfishly so, I do feel the Indian film industry does stand for something specifically and very beautifully, Make in India," Shah Rukh said.

He was speaking at the launch of coffee table book of ASSOCHAM, 'Digitisation and mobility of media and entertainment'. Shah Rukh said the film industry takes our culture forward in it's own 'mad' and 'colourful' way.

"It does take us across borders, tell people about our culture, talks about our music and somewhere down the line spreads the word for what India stands for, in its own sometimes mad, sometimes colourful and sometimes in a little over the top way."

The 'Happy New Year' actor also hoped that the film industry becomes far sighted and cracks the code of international markets.

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