The overall mobile handsets market in the country, including feature phones, declined 15 percent to 53 million units in the January-March period, compared to the previous three months (October-December 2014).

Of the total shipment, 37 percent (19.5 million) devices were smartphones. Feature phone shipments slipped over 18 percent quarter-on-quarter in the reported period.

"With major announcements of new handsets and entry of some new brands happening in a big way in Q4, 2014, there wasn't really something very exciting in the market for customers that could push up sales in Q1, 2015," CMR Lead Analyst Telecoms Research Faisal Kawoosa said in a statement.

Also, change in duty structure and consequent impact on the supply chain due to the Chinese New Year festivities contributed to the market contraction, he added.

Korean handset maker Samsung increased its share in the smartphones segment to 27.9 percent in the first quarter of 2015, up from 23.7 percent in October-December 2014.

"Samsung's ability to add to its portfolio in all the major price segments within smartphones by launching new models in each of the entry-level, mid-range and high end segments of the market contributed to this increase," Kawoosa stated.

Micromax, at second spot, registered a decline in market share in smartphone segment to 16.2 percent in the said period from 17.8 percent in the previous quarter. Intex emerged third with 9.2 percent market share.