It has been learnt that Gondal, who had earlier sold his gaming firm to Walt Disney at USD 100 million has launched GOQii, which is pronounced as Go-key and the firm manufactures fitness bands which collects data from one’s health related activities. This data, after being reviewed by a fitness trainer, will enable him to set up a training schedule through text messages as well as audio-visual chats.

This idea has apparently caught attention of several well-known people in business and entertainment—from Steve Luczo (Seagate chairman), Amit Singhal (senior vice-president, Google), Mike McNamara (CEO, Flextronics) as well as Bollywood actress Madhuri Dixit Nene.

Dixit-Nene’s husband Shriram Nene, who is a surgeon by profession, has also invested in Gondal’s latest venture.

According to sources, as GoQii’s is looking to globalize its operations, its hardware has apparently been designed in California and Mumbai; the software is coded in Mumbai while the bands would be manufactured in China.

It has been further learnt that only the buyers in India can currently get this product for Rs 5,999 (USD 97 along with 6 months of free service from personal trainers) and Rs 9,999 (USD 161 along with 12 months of service), but will be rolled out to several other parts of the world including Singapore, UK and US by the end of the year.