"Despite the Ubers and the Olas, individual buyers of city and commuter cars are not going to become extinct," Mahindra said in a video message at the launch of the company's compact SUV here.

On heightened sensitivity to pollution, he said, "There is going to be enormous societal pressure to use vehicles in cities with small footprint, both in terms of carbon and space occupied."

It can be noted that Mahindra was among the leading auto industry chieftains to flag concerns around taxi aggregating apps in September last year.

The onus, Mahindra said, is on the auto industry to build cars 'passionately' to ensure demand for cars doesn't go away.

Uber is keen to increase its India presence from the current 18 cities. Industry estimates peg Uber's daily rides at around 2,00,000.

Despite initial hiccups in India, the US-based taxi-hailing app is investing USD 1 billion to ramp up its operations by March next year.

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