"Fans around the world are going to facebook.com/profilepicframes and using a profile frame to show support to their favourite teams. But fans from India and Pakistan are doing something different. Hundreds of thousands of Indian cricket fans are putting the Pakistani frame around their picture. And Pakistani fans are doing the same thing -- showing support for India. They're using the hashtag #ProfilesForPeace," Zuckerberg said on his Facebook post.

The post was liked by over 1.2 lakh Facebook users, shared by over 10,000 people and over 6,600 comments were made on it.

The development comes in midst of statement made by Pakistan cricket team captain Shahid Afridi his team is "loved more in India" than in Pakistan and has never felt any security threat in the country.

Afridi has been criticised for the statement made on Sunday with former captain Javed Miandad calling it shameful. The flamboyant all-rounder has also been issued a legal notice in Lahore for his comment.

Under attack in Pakistan for his statement, Afridi clarified that he did not intend to demean his nation and was merely trying to give a "positive message" by showing respect to the fans here.

Zuckerberg said that when Facebook designed the profile frames feature, it just wanted to help people show support for their favourite teams or a cause they believe in.

India and Pakistan are scheduled to play match against each other in this tournament on March 19.

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