That is what Nitin Garg, director marketing of InFocus India, says in a way.  "We will pull sales from both sides of the spectrum and our  immediate rivals will be players like Xiaomi and OnePlus," he said following launch of two handsets by the company on Tuesday.  

According to the company, it had received good consumer response on the budget smartphone - the M2.

"We have  sold 1.5 lakh units in nearly 2.5 months with zero marketing spend and this  proves that there is a demand for such a phones in the market," Garg said.

The company used the M2 and M330 to understand consumer demand. "We were gearing up for the showdown and users can expect to see several launches from our end," Garg said.

Further explaining InFocus' strategy to gain ground in the Indian market,  Garg said: "We have mapped the market in terms of segments where consumers are buying smartphones and the trends for the next one year in terms of buyer behaviour."

The company had done this eight months back. InFocus, which has a very small team in India, also said that they were not  in the market to play the price game. "We are not going to launch high specifications phones at low prices but at the same time our price will delight the consumer," he said.

The US brand, which expanded its smartphone series with the launch of the M530 flagship smartphone on Tuesday, also plans to sell offline eventually but would stick to online sales for now.

"We can safely say that we have big plans for India as we want to make big  inroads in the Indian electronics market but for now we will focus on  smartphones," Garg said.