Blending in data from Facebook profiles then opens up a wealth of other options. Facebook VP of Global Marketing, Carolyn Everson, discussed plans for the move at the Cannes Lions International Festival of Creativity.

Launched in 2010, Instagram was then acquired by Facebook in April of 2012 for a sum in the region of $1 billion. While Insta had the urgency, the cool factor, Facebook had hefty data gathering tools and financial muscle.

Not only will Instagram ads become more relevant, reports Business Insider, but in doing so they will become more valuable to advertisers and, therefore, the social network's operators.