Companies like public sector New India Assurance, one of the largest general insurers, and private Cholamandalam M S General Insurance, part of the Murugappa group, have already launched their mobile apps that enable customers to renew their policies or buy new ones.
According to industry experts, 65 percent of mobile users in the country access the internet through mobile phone and 40 percent of them are ‘active’ data users.
A senior official of New India Assurance said that their company had launched two applications, one for the customer and other for the agent, on operating systems including Blackberry, Android and Windows.
"We launched the applications two weeks ago on a pilot basis. The New India Customer app is for customers, who can get new policies or they can renew their current policy. We have already launched a lot of mobility solutions,” Deputy General Manager of New India Assurance, K Ravi Shankar, said.
Stating that there was good response to the initiative, he said 20,000 downloads of the app have been made so far.
Besides this, the company is also focusing on creating awareness among rural people on insurance products by launching a mobile van to reach the prospective customers in their place itself.


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