New Delhi: Aiming to enhance users' computing experience, computer chip-maker Intel on Tuesday launched its third generation of Core processors, which would process information faster and offer better security features, while consuming lesser power.

The new chips will also enable computer manufacturers like HP, Asus, HCL Infosystems and Toshiba bring out slimmer devices, especially 'Ultrabooks' in to the market.

"The next wave of Ultrabook devices, powered by the third generation Intel Core processors are more responsive and offer enhanced security in a choice of designs," Intel South Asia
Managing Director, Sales & Marketing Group, Debjani Ghosh told reporters here.

Meanwhile, Lenovo India on Tuesday launched IdeaPad U310, U410 Ultrabook and IdeaCentre A720 all-in-one (AIO) PCs based on the new processors, vendors like India's HCL Infosystems will launch it soon in the coming days.

Intel said the Ultrabook devices based on the new processors be priced Rs 50,000 onwards, but prices would vary depending on the different specifications of devices.

Currently priced between Rs 55,000 and Rs 1 lakh, the new ultrabooks are expected to have added features like increased durability, touchscreen and additional sensors.

"We aim to get the prices down to more mass level till the year-end as we expects volume economics will kick in by then. Plus, competition between the vendors would also influence the prices," Ghosh said.

Ultrabooks, compared to laptops, are not only slimmer and more stylish, but they are also more responsive, protected and mobile. They offer increased media and graphics performance and a long battery life, she added.

According to analysts, ultrabooks is the next growth category in notebooks segment. Various reports suggest that ultrabooks could contribute more than 40 percent of notebooks sales globally by 2015 from a mere 2 percent in 2011.


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