Only 16 percent of the one billion people in Africa are on the Internet, McKinsey estimates.

The sector could grow to at least 5 to 6 percent of GDP (gross domestic product) but if it follows the take-up rate set by mobile telephony in Africa, McKinsey reckons it could add 10 percent, or USD 300 billion, to African GDP by 2025.

The economies of Senegal and Kenya draw the most from the Web at 3.3 and 2.9 percent respectively, levels comparable to France and Germany. But South Africa and Morocco could emerge as the digital leaders, McKinsey said.


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