The new smartwatch sports 1.56 inch display at 240x240 pixels resolution along with sapphire glass. Packed with a 1.2 GHz Dual-Core Processor, the IRist runs on an Android OS, Kitkat 4.4.2 and has an in-built PlayStore App. The device offers 512 MB RAM which can be expanded upto 32 GB.

The smartwatch gets its juice from a 600mAh battery. IRist comes with a voice assistant that sends emails, messages, dial numbers, opens and closes apps et al and responds to voice commands.

The watch comes with a standalone calling feature and a Bluetooth headset for convenient calling and listening to music, besides seamless internet access and file sharing.

The Apple Watch raised the bar for wearable technology when it launched in April, but smaller brands are seeking their own niche in the battle for wrist space.