"The new TV is equipped with what Intex calls the Eye Safe T-Matrixe technology that removes undue lag and balances every feature smartly that makes television viewing seamless," the company said in a release.

"Its faster response time of just 9 milliseconds keeps blurry image at bay while ensuring that the picture clarity remains intact," the release said.

The LED TV comes with two built-in speakers producing balanced sound of 10 watts over a wide area on each side complemented with a digital noise filter.

"Intex Technologies has always been at the forefront of competitive and productive offerings. This new offering of ours aims to expand our lineage of Big Screen LED TVs, as we have always understood the pulse of our consumers," Nidhi Markanday, business head at Intex's consumer durables and IT accessories division, said.

"This new offering is an evolution in TV viewing experience, especially with the Eye Safe-T technology and power save facility. We aim to give our customers heightened quality while keeping in mind eco-friendly environment with  less power consumption," she added.