IBM found that iOS users were five times more likely to spend money using their devices with 23 percent of online sales credited to iOS versus just 4.6 percent coming from Android.

This continues to send an extremely strong signal that iOS is a lucrative platform for e-Commerce, never mind the fact that Android has picked up its fair share of users over the years. The study showed that iOS users spent around USD 93.94 on average, which is nearly double of what Android users spent at USD 48.10 per order.

Smartphones continue to be at the forefront of mobile traffic with 28.5 percent, whereas tablets are second at 18.1 percent.

Sales from tablets, however, have garnered a higher level compared to smartphones, and this could be due to the larger viewing real estate found on browsers, in addition to being able to access a full web browser.

JPN