Google Search trends reveal that this year's IPL is struggling to match up the interest of the previous year. (Agencies)
The analysis related to the launch week of the cricketing extravaganza showed that there was a loss of interest among the digital audience, Google said in a statement.
Going by the search patterns, IPL-7 doesn't seem to have taken of well compared to IPL-6, which saw search graphs ticking the peak in initial days of the start of the event.
Google said that in this cricket crazy nation, regional interest for IPL also witnessed significant movement with West Bengal taking the top spot as the state searching the most for Indian Premier League.
Karnataka from where the most number of searches emerged during the last season was found trailing on the fifth spot. The search trends also revealed that fans are religiously following their teams with Chennai Super Kings taking the top spot followed by Royal Challenger Bangalore (RCB) on second spot.
Mumbai Indians and Kolkata Knight Riders took the third and fourth spot followed by Kings XI Punjab, Rajasthan Royals, Sunrisers Hyderabad and Delhi Daredevils at the bottom.
Google Search trends reveal that this year's IPL is struggling to match up the interest of the previous year.