According to the media reports, Apple has a trove of patents related to technology that can be put to would in reality-altering gear.

Though the company chose to stay quite over such news, the chief executive Tim Cook voiced his opinions while answering questions during a quarterly earnings call.

"I don't think it's a niche", says Cook while responding to a question over virtual reality.

Apple has been building headset prototypes for months, suggests media reports.

While Virtual Reality (VR) headsets immerse people in a fictional world, Augmented Reality (AR) eyewear overlays digital data on the scenes around them.