New Delhi /Beijing: Eyeing the flourishing smartphone market, technology major Hewlett-Packard is reportedly planning to launch a new device. It has been learnt from sources that through its latest smartphone, the company has claimed to offer its users an altogether different experience.     

Though, the company did not offer any specific timeline, HP senior director (Consumer PC and media tablets) Asia Pacific Yam Su Yin said that the company is eyeing several new segments including Tablet PCs, Notebook PCs and All-in-ones (AIOs).    

On being asked about the smartphone, Su Yin said, “The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has been in the game.”  

It needs to be mentioned here that HP had pinned hope on the smartphone ecosystem, when it bought Palm for USD 1.3 billion in April 2010. Unfortunately, the company did not taste success as webOS-services could not take off properly.

At a time when major players like Apple and Samsung are doing well in the arena of smartphones, HP also seems to be pretty enthusiastic on making maximum out of the opportunity.

It is also estimated that shipments of smartphones are likely to grow by 32.7 percent every year, eventually touching 958.8 million units in 2013 – a remarkable rise from 722.5 million units, which were shipped last year.

If HP makes foray into smartphone segment again, it will face a tough competition from top players like Samsung and Apple. Clubbed together, both the companies have more than 50 percent market share.

Commenting on this, Su Yin said, “Being late you have to create a different set of proposition. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a different experience.”