Salman, 49, is known for promoting young talent like Sonakshi Sinha, Katrina Kaif, Zarine Khan and Daisy Shah among others. Now, he is launching Suniel Shetty's daughter Athiya and Aditya Pancholi's son Sooraj with his upcoming home production "Hero".
"Today's time is very difficult as everyone is coming prepared, they are well trained. They are working on their looks, action (body) and dance and everything. In our times, anyone would get launched," Salman said.

He said that in terms of budget, today films have become huge and it is a difficult time due to competition. "'Maine Pyaar Kiya' was made at Rs one crore 11 lakh, today it is the shooting cost of two days. In a way it was difficult that time but it is more difficult now, there are more problems. Today the budget is huge," Salman said.
"Earlier people used to take risks, see and start making a film for three or four days, and if things did not work out, they would shelve it. Now before starting a film, Rs 4-6 crore is spent... so no one does that. Today there is more competition," he said.
Since he is launching new talent in the industry Salman said he though it would be better if the newcomers - Sooraj and Athiya promote the film more than him.
"I hardly participated in the promotions. Our team is pushing them. They are not listening to me, they want to promote. But they should be fresh and not look tired," Salman said.


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