The app named "King voice" can be activated via shortcut keypad commands. The users can navigate through these smart keypad devices assisted by voice support.

"With the 'King Voice' feature, users can listen to the name or number of the caller before seeing it. The users can also hear the incoming messages," the company said in a statement.

"King Voice" announces incoming calls as well as reads out the mobile address book. itel's smart keypad feature phones are priced under Rs 2,000 and smartphones under Rs 10,000.

The company plans to bring the app to the entire range soon.