According to a recent sales trend report by online shopping platform Snapdeal, men bought 2.5 times more personal grooming electronics in 2015. The growth rate of men personal grooming categories is still 20 percent more than women grooming electronics.

When it comes to fragrance, men get three times the number of perfumes bought by women, and in fact the sales of men's fairness creams also grew by 50 percent in the last six months.
 
The report further indicated that amongst women, the make-up category is extremely popular online.

 

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