New York: Leaving reputed media houses behind at the International News Media Marketing Association (INMA) awards held in New York on Tuesday, Jagran group created a record by bagging six awards in 10 categories.

INMA is the world's leading provider of global best practices and marketing ideas for newsmedia companies and nearly 5000 media institutions in 80 countries are its members.

With six awards, Jagran Prakashan Ltd (JPL) won the highest number of awards among organisations worldwide. i-Next bagged three awards in two categories, while Mid Day won one award. Mid Day won the award for its campaign ‘Meter Down’ in the Readership/ Usage of the Print Newspaper category.

To increase the popularity of the brand through innovative practices, i-Next won the awards for its large-scale activations Bikeathon (first place in ‘Marketing Solutions for Advertising Clients’ and third place in ‘Brand Awareness across Platforms’) and Fresh N’ Crazy (second place in ‘Brand Awareness across Platforms’).

Dainik Jagran’s popular Jan-Jagran campaign, which was initiated to bring judicial reforms and public awareness, received the INMA international award for the second consecutive time on the international platform. For electoral reforms also this public awareness campaign received an award.

The INMA World Congress awards witnessed neck-to-neck competition between several print and digital media houses. However, in the tough fight Jagran was able to create a niche for itself.
On the concluding day of the two-day grand ceremony of INMA, National Bureau Chief Anshuman Tiwari and i-Next project head and Editor Alok Saawal received the awards.

To participate in the INMA awards, 143 known international print and digital media houses had sent their 550 entries, out of which 91 were honoured. Meanwhile, world's several leading global media personalities were present.

In addition to Dainik Jagran, New York Times, USA Today, Straight times Singapore, South China Morning Post, Sydney morning Herald, Globa and Mail Canada, Times of India and Hindustan Times also received honours in several categories.

JPN/Bureau