The MoU was signed by Dr N Vijayalaxmi,  (IAS), Managing Director, Women Development Corporation of Bihar and Anand Madhab, CEO, Jagran Pehel.

The project in its fourth phase will be implemented in  across nine commissionaires in the state of Bihar in a period of 12 months. Sapno Ko Chali Chooney (SKCC) is one of the flagship projects of Jagran Pehel and aims at women empowerment and addressing the issues of gender equality.

The program was born out of an effort to bring gender issues to the forefront and empower college going girls in Bihar to become confident & be the change agents in the society. The project on 'Gender Sensitization Awareness Campaign’ has been assigned to Jagran Pehel under the DFID supported SWASTH programme.

In due course of time, the programme has been widely appreciated and has been successfully replicated in certain districts of Bihar. Initially, the project was initiated by Jagran Pehel, in partnership with United Nations Population Fund (UNFPA) in the year 2009 and looking at its success , it has become an important programme of Women Development Corporation (WDC) of Bihar in the year 2011 and now being implemented  under the “Mukhyamantri Nari Swashaktikaran Yojna.

The project will be implemented in 18 colleges across the 9 commissionaires over a period of one year, with especial focus on girl’s colleges. In the last few years, the project has been able to reach out to more than 1,27,000 girls in 54 colleges across 20 administrative districts of Bihar. The project has been able to create 120 young leaders who have been mentored and capacities built to become ‘change agents’ in the society.

Dr N Vijayalaxmi expressed her satisfaction over the successful collaboration between Jagran Pehel and WDC, Bihar since 2011 and is looking forward  for the strengthening ties. She mentioned that the project has been able to make a mark in the state and is widely recognized by the potential value it has created in the lives of young adolescent girls.  

“The key success of the project lies in the fact that the change agents /champions of change who have been mentored through this project have been able to empower themselves against all social concerns and build are role models to their counterparts,” she said.

Anand Madhab, CEO - Jagran Pehel, expressed his happiness over the successful completion of the three phases of SKCC and also placed on record the generous and consistent support of from WDC ,Bihar . He mentioned that this project is very closed to his heart and the MOU will further empower the girls to become change leaders and bring gender equality in the society. Further he mentioned that UNFPA, India Country Office is an integral part of this programme, we hope that relationship will continue even this year.

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