"This reorganization represents a natural evolution of our management team, designed to sharpen our relentless focus on customer first," JLR chief executive officer Ralf Speth said in a statement.
He further said, "It is the next phase in our development, mirroring the recent changes we made to product creation and delivery, and bringing together the strategy and
processes supporting the brands."
As part of the changes, Phil Popham, currently director group sales operations will become group marketing director of Jaguar Land Rover, the company said in a statement.
"In this new role he will be responsible for all global marketing activity on both the Jaguar and Land Rover brands," it added.
Andy Goss, currently president of JLR North America, will become group sales operations director with responsibility for global sales and customer service. He will take over the lead of Popham's current team and will join the executive committee, JLR said.
Successor to the role of President JLR North America in place of Goss will be made in due course, it added.
Adrian Hallmark, currently global brand director for Jaguar, has been appointed as the group strategy director with responsibility for developing business strategy, process and supporting strategic projects.
John Edwards, currently global brand director for Land Rover, will move to a new role in the senior management team which will be announced later, it added.
In addition, Grant McPherson, currently operations director, Castle Bromwich plant, will take over as director of quality and automotive safety to succeed Wolfram Liedtke, who will be retiring from the company at the end of this calendar year. McPherson will report directly to Speth and join the Executive Committee, it added.


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