Referring to ISIL by its Arabic acronym DAESH throughout his speech here at the WEF Annual Meeting, Kerry said the place to begin is quite simply by defeating this group.
"DAESH pretends to be presiding over a paradise for Muslims. In fact, the areas under its control are languishing. Promise of path to paradise is in fact road to nowhere," he said.
The world must see ISIL for what it is and not for what it claims to be, Kerry said and added, "We have launched some 2,000 airstrikes against Daesh."
"ISIL is guilty of deceptive advertising: its path to paradise, like that promised by similar groups, is a road to nowhere. Recent atrocities can never be rationalised; they can never be excused; they must be opposed; and they must be stopped," Kerry said.
Since September, he said that carefully-crafted, comprehensive strategy is being pursued to weaken DAESH.
"We will not defeat our foes by vilifying potential partners or by suppressing the very freedoms that terrorists try to destroy. We can't shy away from reality that terror networks are operating with near impunity in some parts of the world," Kerry noted.
Kerry also mentioned Mumbai terror attacks, while listing out the numerous places where terror strikes have taken place since attack on World Trade Centre towers.