New Delhi: England and Chelsea soccer Captain John Terry is miffed by the apparent use of his image on the packets of ITC’s cigarette brand Gold Flake.

He has threatened to take a legal action against the company. Terry’s lawyers will soon file a case against ITC.

On the controversy relating to this advertisement, Keith Cousins, of Elite Management, said, “We have discussed the matter with our client and instructed the lawyers to take appropriate action.”

Gold Flake packets have Terry’s image published on them along with the anti-smoking message. Although the photograph used is blurred but has been recognized easily by Terry’s fans all over the world.

The advertisement was designed by India's Directorate of Visual Publicity (DAVP) and forwarded to the Health Ministry for final approval.

While DAVP officials stated that inquiry is going on to establish as to how the photograph was used in the advertisement. The advertisement was finalized and issued by the health ministry.

Recent controversies relating to advertisements:

•    An advertisement featuring players was published during the Commonwealth games, wherein aircrafts of Italy were used.
•    In 2010, an advertisement by the Ministry of Women and Child Development, featured a photograph of the former Pakistan air force chief Tanvir Mahmood.