Thiruvananthapuram, (Agencies): Prime Minister Manmohan Singh on Saturday said journalists could become agents of change if they are true to their profession with accuracy and fairness.

While inaugurating the year-long centenary celebrations of Malayalam daily `Kerala Kaumudi, PM said, '"In a sense, journalists are the conscience keepers of society--pointing out what is wrong not only with the administration and government but also society at large," adding that "If they are true to their profession, journalists can become agents of change--and change for the better."

He recalled the services of eminent persons associated with the `Kerala Kaumudi' including its founding editor C V Kunhuraman. M K Kumaran.

The daily's early political correspondent K Balakrishnan had also served as a member of parliament, Singh said. "In this centenary year, it is time for all those associated with Kerala Kaumudi to cherish the memory and genius of all these talented men who have contributed in building this celebrated newspaper," he said.

In the same occasion, the Prime Minister also released a book on the history of Kerala Kaumudi and the title of the daily's new television channel `Kaumudy.' He hoped that the TV channel would enable the Group to serve the public better.