The products will be available from February 12, the company said in a statement.

Kalyan will make available its popular jewellery designs in gold and diamond encompassing rings, pendants, earrings and necklaces ranging from Rs 3,500 to Rs 2 lakh, it added.

Kalyan Jewellers Chairman and MD T S Kalyanaraman said online jewellery sales is growing at more than 70 percent per annum, valued at more than Rs 1,200 crore.

The foray into e-commerce provides Kalyan with the opportunity to target discretionary expenditure of customers especially in the gifting segment, he said in a company statement.

Over a thousand designs from Kalyan Jewellers from across the country and beyond will be made available on Flipkart.

Hallmarked gold and certified diamond jewellery ranging from Rs 3,500 to Rs 2 lakh will be a part of this collection, it added.

Rishi Vasudev, Vice President - Fashion, Flipkart said jewellery is one of their fastest growing segments.

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