Reason? The actress was keen to get into the skin of the character. Throughout the film's shooting stints in Lucknow, New Delhi and Haryana, Kangs kept away from her smartphone. She quite enjoyed this self-imposed diktat..

Kangna was recently in news for slamming the trend of paid entertainment news.

The National Award-winning actress expressed her views on the prevalent trend at the launch of Anupama Chopra's book "The Front Row: Conversations On Cinema".

"I feel they (paid media stories) are very harmful for the business aspect of our craft. You spend so much to buy these media net stories or full page ads to build perception you can rather save this money and put it in the making or marketing of the film," Kangana said.

The "Queen" fame actress also added that a film's success depends on quality content. "No one knows how much it is benefiting. If you see, a film like 'Queen' did well on word of mouth and because of its strong content. The content has to be good," she said. New Delhi: Kangna Ranaut did not use her mobile phone on the sets of her upcoming film, 'Tanu Weds Manu Returns', and limited her interactions to avoid any sort of distraction.

Reason? The actress was keen to get into the skin of the character. Throughout the film's shooting stints in Lucknow, New Delhi and Haryana, Kangs kept away from her smartphone. She quite enjoyed this self-imposed diktat..

Kangna was recently in news for slamming the trend of paid entertainment news.

The National Award-winning actress expressed her views on the prevalent trend at the launch of Anupama Chopra's book "The Front Row: Conversations On Cinema".

"I feel they (paid media stories) are very harmful for the business aspect of our craft. You spend so much to buy these media net stories or full page ads to build perception you can rather save this money and put it in the making or marketing of the film," Kangana said.

The "Queen" fame actress also added that a film's success depends on quality content. "No one knows how much it is benefiting. If you see, a film like 'Queen' did well on word of mouth and because of its strong content. The content has to be good," she said.

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