New Delhi: Filmmaker Karan Johar who is famous for his love for London has been chosen as the goodwill ambassador of Visit Britain, UK's national tourism agency.

The filmmaker who shot his first two films, 'Kuch Kuch Hota Hai' and 'Kabhi Khushi Kabhi Gham' in the UK, is the face of a 100 million pound programme aimed to attract visitors from all over the world to the country.

"Britain has a certain soul that film cannot capture; you have to be there to experience it. Being a creative person, what I appreciate the most is the importance, respect, and attention given to the arts, be it West End theatre, the museums, the art galleries, or individual street performers, all have a place here," said Johar.

Asha Gill, a widely acclaimed Asian television presenter, and Alex Hua Tian, a leading 2012 Olympic candidate, are the other two Asian ambassadors.

Indian tourists have spent approximately 358 million pounds during their travel to Britain, registering a growth of 33 percent over 2009 and therefore Johar was selected to launch the programme.

Sandie Dawe, Visit Britain's Chief Executive said, "As one of our key growth markets in Asia, India was fittingly selected for the launch of our ambassador programme.”

(Agencies)