Mumbai: Actress Kareena Kapoor, who has been chosen as the face of Lakmé ABSOLUTE, is extremely excited to be part of the brand.

Lakmé ABSOLUTE, is a high-performance long wear make-up range with world class products that last up to 16 hours. Kareena has been chosen as the face of the brand.

"I am very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and I am excited to undertake this new journey with them.  Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need," Kareena said in a statement.

As the face of Lakmé, Kareena will be part of the brand’s campaign and unveil the Absolute looks at the Lakmé Grand Finale by fashion designer Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011, which kick starts from August 16 to 21.

"We are delighted to have Kareena as the face of Lakmé ABSOLUTE and launch its exciting range of products. Lakmé ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life," Farida Kaliyadan, General Manager-Lakmé said.

(Agencies)