London: Actress Kate Hudson has replaced Demi Moore as the brand ambassador of clothing retailer Ann Taylor. Hudson has signed on to take over as the company's spokesperson, reports a website.

"I love fashion, and their new spring collection is so stylish and hip and colourful! As a young girl, I looked up to the sophisticated style of Ann Taylor, so it's been very cool to see how the brand has evolved to meet the changing needs of modern women," said Hudson.

The "Almost Famous" actress has teamed up with photographer Tom Munro for her first Ann Taylor campaign shoot. The ads will be unveiled in the US in February.