London: Singer Kelly Rowland has been signed as the new face of luxury watch company TW Steel. “This is so exciting especially when you naturally become a fan of the brand, which is what happened here... I love the statement wearing a big watch makes... It is fun and stylish at the same time,” a website quoted her as saying.

Rowland is hoping to design a flashy timepiece for the company and says, “It's going to be so sexy, so stylish, so next level. Women will love it.”