"Our vision is that tourism should become vibrant and significant contributor to the development of the state. We are working on developing Kerala tourism as global brand in the domestic and international market," Chandy said in his inaugural address at the 29th Indian Association of Tour Operators conference in Kochi.
The state would also focus on providing training on quality human resources through training institutes of tourism and hospitality, he said.
Pointing that Kerala is open to investment in tourism sector, Chandy said that priority would be given to small and medium investments.
The Chief Minister also said that one should find ways of knowing needs of the tourists and create product and services based on that knowledge.
"We must keep novel ways to keep the tourists interest alive and make them visit a destination again and again," he said.
Union Ministers KV Thomas, KC Venugopal, state tourism minister AP Anilkumar, IATO president Subash Goel, additional director, Tourism, Usha Sharma and Kerala tourism secretary Suman Billa were among those who delivered speeches at the conference. Around 1,500 delegates from all over the country are participating in the three-day conference.


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