‘Travel Goes Social’ was designed as a special campaign for travel and tourism professionals, which began on November 20 with Tourism Minister AP Anilkumar inaugurating a day-long workshop at the state-owned Mascot Hotel in Thiruvananthapuram.
The second workshop was held in Kochi on November 21. The theme of the programme was ‘Travel and Tourism: Leveraging Social Media and Information Technology’.
Two lectures on ‘How to use Facebook in Travel Industry’ by Sachin Rao, head of Small and Medium Business, Facebook (India) and Esme Lean, Facebook Advertising Specialist, were held as part of the programme, an official press release said.


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