There was a symbiotic relation between aviation and tourism industries and there was already an agreement with Jet Airways, which brings in tourists to Kerala at discounted rates, Kerala Tourism Secretary Suman Billa said in the Kerala capital.

"Through this arrangement both parties benefit and we hope more airlines will come forward to have an agreement with us as it's going to be a win-win situation for both," Billa told reporters after the MoU was inked.

Tourism Minister AP Anil Kumar, who was also present on the occasion, said tourists can book discounted GoAir tickets through 42 approved trade partners.

GoAir vice president Manoj Dharmani said that the non-availability of liquor was not going to be a negative aspect as far as tourism industry is concerned.

"The beauty of Kerala is the biggest advantage tourism offers here and many in northern India speak so high of Kerala tourism, so liquor is not an issue," he said, referring to Kerala's decision to close all the 730 bars to bring about prohibition in a phased manner.

The target date when Kerala would be declared a complete dry state has been fixed as October 2, 2023.