Vishal Anand, operations head, Fun Cinemas, says, “For Kick, we are increasing prices by 15-20 percent. This is anyway done for big-ticket films and with Eid around the corner; we are factoring in the festive fervour. Our ticket pricing for Kick will be similar to what we charged for Dhoom 3.’’

An exhibitor from South Mumbai says, “The hike is just around 15 percent; the film will have a wide release. Also, ticket prices for the morning shows may not go up.’’

Trade expert Komal Nahata says, “The entire week will see tickets costing up to 15 to 20 percent more. If the film does well, distributors could even hike up prices by another 10 percent on Eid and Baasi Eid.’’

Manoj Desai of G-7, however, has stuck to regular pricing for Kick. He says, “I am going to screen Kick in Gaiety and Galaxy, but the ticket price will continue to cost Rs 80 for upper stall and Rs 100 for balcony seats.’’

In the past, films like Salman Khan’s Ek Tha Tiger, Shah Rukh Khan’s Jab Tak Hai Jaan and Chennai Express, Ajay Devgn’s Son Of Sardaar, and Aamir Khan’s Talaash and Dhoom 3 have seen higher ticket prices.

Courtesy: Mid-Day

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