Los Angeles: Socialite Kim Kardashian is reportedly looking for a boyfriend. A website reports that the 31-year-old is looking for new love following her split from husband Kris Humphries.

"Kim has rarely ever been single and she`s found it hard to be alone since things didn`t work out with Kris," a website has quoted a source as saying.

"There is also the incentive to be in a place to make her marketable for her reality TV show. The wedding and the split from Kris is history now and she wants her fans to be part of her search for new love," the source added.