The service, named Kindle Cloud Reader, allows Amazon users to read Kindle books instantly, using only the web browser on the device. The application also enables the users to resume reading from the same page where he or she left.

The app also recognizes users and automatically synchronizes their Kindle library. It allows readers to read all the books in Amazon's collection on their web browser, without any downloads or installations.

Features like bookmarking, making notes and highlighting for all Kindle books have also been introduced and the app can be used on the browsers like the Chrome, Firefox, Safari and Internet Explorer. It is also available on Safari for iPad.

The app also gives an option of reading books offline. The readers can save books for offline reading and can also customize their page layout including font size, text and background colour etc.