"I joined Twitter to follow Britney Spears. But I did not have anything to tweet about. So I figured, hey, tweeting these facts would be a really good idea. It was just so I could feel like I was closer to her," Sanchez told Fast Company.
This is how he makes his millions. A company called Social Reactor pairs social media influences with advertisers, supplies him with galleries or other web pages that Sanchez links to in his Tweets. He gets paid for every click those pages receive.
In his branded deals with companies like Ford and Paramount, a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands of dollars.
Sanchez has also developed an UberFacts app that reportedly brings in USD 60,000 a week in ad revenue. The app has been downloaded 1.5 million times till date.