The company is aiming to sell two lakh of these electronic book reading devices in 12-18 months.
"We intend to sell two hundred thousand units in 12-18 months across the portfolio," Kobo Executive Vice President and General Manager Wayne White said.

The devices launched are Kobo Touch, Kobo Glo, Kobo Arc and Kobo Aura HD. Kobo Touch comes with a price tag of Rs 7, 999 and sports an anti-glare 6-inch Pearl E Ink touch screen. Kobo Glo is priced at Rs 10,999 and comes with ComfortLight technology.

Kobo Arc priced at Rs 11,999 is an Android tablet which comes with a 7 inch screen and Android 4.1.1 Jelly Bean. Kobo Aura HD priced at Rs 13,999 features a 6.8-inch Pearl E Ink touchscreen with 256 pixels per inch.

The company, which launched three e-readers and one tablet pc, will also be working on a device that comes with a SIM card slot for mobile connectivity.

"In order to be successful in India, we will have to customize a device for the market here, which is likely to come next year," White said.

Kobo has tied up with booksellers Crossword, WHSmith and electronics retailer Croma to sell its devices, which will be available in the market from Thursday.

The company said that readers will also have access to Kobo’s eBookstore featuring nearly 4-million titles across 68 languages including of Indian authors such as Jhumpa Lahiri, Ramachandra Guha and Sachin Garg.

"As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate Readers to our world-class digital reading platform," White added.