'Consumer Querimetrix', a tool focussed on the four-wheeler industry, had been unveiled in association with Indian arm of Internet search giant Google, the brokerage said. It analysed consumer trends linked to four-wheeler launches and demand, by accessing and sifting through search data from Google.
More consumer-oriented industries will be covered in the next few months and the plan is to launch a comprehensive consumer sentiment index in the next 9-12 months, Sanjay Prasad, the company's Executive Director and co-head of institutional equities, told a news agency here.

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