The smartphone runs on Android Lollipop and sports a 5-inch display. The device is powered by 1.3 GHz quad-core processor along with a 1GB RAM unit.

The phone, which will have a 5-megapixel rear camera and a 2-megapixel front camera, will come with 8 GB internal memory expandable up to 32 GB via a microSD slot.

The smartphone will be available in two colours - black and white - across all national retail stores and multi-brand outlets from the coming week and exclusively on Snapdeal from July 30.

Earlier, intensifying the war in the entry-level segment, the home-grown handset manufacturer Lava Mobiles launched its Flair P1 3G smartphone at just Rs 3,399.